The UME Origin Story
Where tradition meets transformation. Where color becomes chemistry. Where the night begins.
Rooted in Ritual. Remixed for the Now.
From Japan to Eastern Europe, plum spirits have been poured in moments of meaning—shared at weddings, toasted across generations, and woven into centuries of cultural celebration.
UME draws from this legacy—but turns it inside out.
We kept the soul: fruit, craft, reverence.
But reimagined the expression for a different kind of night—vibrant, unexpected, and full of possibility.
That dazzling royal purple? It's not artificial.
UME’s signature hue comes from anthocyanin, a natural pigment found in fruits and flowers. Ours is derived from purple cabbage, but you’ll find it in everything from butterfly pea flower to blueberries.
Bonus magic: anthocyanins are pH-sensitive, meaning your UME drink might shift in color depending on what you mix it with—like a mood ring for your cocktail.