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The Purple Potion For A New Era

UME Plum Liqueur royal purple spirit refreshing cocktail spritzer aperitif



A delightfully tart, mildly sweet plum spirit featuring a show-stopping royal purple hue.

Enjoy UME chilled over ice or mixed in gem-toned twists on classic cocktails....


Made from all-natural plums, grapes, & black cherries, with hints of green apple and lemon


UME dances on the tongue, buoys the soul, and transports the spirit with its luminescent purple hue


17% ABV, gluten free, with half the sugar of similar apéritifs. Produced responsibly in California

A Beautiful Display of UME Plum Liqueur and a Bowl of Fruit

Where is the 
Purple Potion?

Discover UME in select bars, restaurants, and retailers near you.

Find UME Plum Liqueur at New York location Bathtub Gin
Find UME Plum Liqueur at New York SOHO House locations
Find UME Plum Liqueur at New York location Dante
Find UME Plum Liqueur at New York location Ace Hotel

In NYC? We Deliver!

UME Poured into a Glass

Want To Carry UME? 

UME Plum Liqueur is a delightfully tart royal purple spirit for cocktails



UME's founders, Jenn Toyzer and Katy Brandes, enjoy a close-knit group of weird and wonderful friends with whom they share a passion for creating delightful, surprising events — experiential parties, themed dinners, and perfectly-balanced cocktails. 


On their quest to curate the ultimate experience, they struggled to find a beverage to meet the occasion...


Inspired by the unique flavor profile and multi-cultural tradition of plum liqueurs, UME was created with a vision of bringing to market a drink that is an experience in and of itself. 


The founders’ relationship was forged from a shared passion for building an inclusive community and sharing joy.

“The World of UME that we are creating is about adventure, open-mindedness, and above all a celebration of our ability to be together - U & ME.”

- Conjured with Love and Magic by Jenn and Katy

Step into the World of UME @drinkume

As Seen In...

Forbes magazine UME Plum Liqueur press mention
The New York Times UME Plum Liqueur press mention
Time Out Miami magazine UME Plum Liqueur press mention

Get Inspired.

Unlock the magic of the purple potion with these otherworldly recipes...